A group of business women and men from Liphook attended a pre-Christmas planning event at the Black Fox public house on Thursday evening, 29th September. The main purpose of the evening, organized by the Liphook Business Initiative, was to plan how to raise awareness in the community about the shops and businesses in Liphook in the run-up to Christmas.
Liphook is steeped in history and plans for Liphook’s Christmas Festivities will include a Christmas Window competition in December, open to all traders, organized by Andrew Meech of Liphook Travel. There are plans for a children’s treasure hunt involving historical personages connected with the town. Special competition prizes are being organized.
Sumi Olson of Olson Sales & Marketing Services, who chairs the Liphook Business Initiative, said: “We have a good number of diverse small traders in the village, some of whom are home-based but all of whom give a really good service. We’d like remind local residents that we are here and encourage more trade in Headley Road, Station Road and the Square. There are two community web-portals, which we’d also encourage residents to visit.”
LBI also introduced the second in a new series of marketing training talks designed to give practical support to local retailers and other
businesses. Public relations consultant, Keren Burney of Compege, based in Liss gave an insightful, yet hands-on presentation about the ins and outs of writing press releases, working with the media and how to tell when you have a good news story that needs to be heard.
The next training support event will be an intensive marketing and copywriting event on Wednesday morning, 19th October. Tickets are VAT free Details at http://www.copywritingmasterclass.eventbrite.com.
